---
title: 'Fractional Leadership: Fractional CCO & Creative Direction | Meddle'
description: Ongoing brand strategy and creative leadership from Meddle's founder.
  A CCO-level creative partner, without the overhead of a full-time hire.
url: https://meddle.studio/fractional/
---

# Fractional Leadership

## A creative chief, *minus* the corner office.

*(I’ll bring my own chair.)*

## Ongoing brand strategy and creative leadership, without the overhead of a full-time hire.

- A CCO-level creative partner
- Leading creative since 2011
- Founder-led and senior-only

01 · What I lead

## I do the thinking and the *making*.

Most advisors stop at the advice. I set the brand direction, then open Figma (or the code) and build it.

### Strategy

- Brand positioning and messaging refinement
- Go-to-market planning for launches and new products
- Competitive landscape and opportunity mapping

### Creative direction

- Art direction for campaigns, launches, and key materials
- Review of work from your team and outside vendors
- Design system governance and brand consistency

### In the room

- Executive and board presentations
- Pitch deck review for investors and clients
- Brand training and team workshops

### Stewardship

- Regular brand health check-ins
- My network of developers, copywriters, and photographers
- Slack or email for quick questions

02 · Who it’s for

## For challengers who need a creative lead, not a full-time one.

1. **Scaling companies** — You need executive-level creative leadership before you’re ready to hire it full-time.
2. **Teams with in-house designers** — Your team makes the work. They need direction, and someone to hold the bar.
3. **A critical growth moment** — A raise, an acquisition, or a major launch, when the brand has to carry the room.
4. **Leadership teams** — You want a trusted creative advisor on speed-dial.
5. **Past Meddle clients** — Keep the momentum going after a Brand Sprint or project. [Explore Sprints](https://meddle.studio/sprints/)

Who you work with

Matt Bacon

Founder & Creative Director

[LinkedIn](https://www.linkedin.com/in/baconm)

- In the creative industry since 2011
- Creative Director and Head of Branding in fintech
- Backed by trusted freelance specialists
- A few select partners at a time

[Book an intro call](https://meddle.studio/contact/)

03 · Work I’ve led

## The work behind the advice.

### [MFO Nonprofit Accounting](https://meddle.studio/projects/mfo/)

MFO had the reputation. Now they have the brand to match.

### [Armor Bands](https://meddle.studio/projects/armor-bands/)

An ostomy isn’t the end. It’s a beginning.

04 · How it starts

## Four steps from first call to kickoff.

You see the scope, the timeline, and the price in writing before anything starts.

1. Step 01 · 30 min — **Intro call** — Thirty minutes to see if we fit, and for me to learn what you need.
2. Step 02 · 90 min — **Discovery Workshop** — A deep dive into your business, its challenges, and its goals.
3. Step 03 — **Formal proposal** — Detailed scope, timeline, and pricing.
4. Step 04 — **Contract & deposit** — The engagement is formalized, and the work begins.

## [Book an intro call](https://meddle.studio/contact/)

*Fortune favors the daring.*