Fractional Leadership

A creative chief,
minus the corner office.

(I’ll bring my own chair.)

Ongoing brand strategy and creative leadership, without the overhead of a full-time hire.

  • A CCO-level creative partner
  • Leading creative since 2011
  • Founder-led and senior-only

01 · What I lead

I do the thinking and the making.

Most advisors stop at the advice. I set the brand direction, then open Figma (or the code) and build it.

Strategy

  • Brand positioning and messaging refinement
  • Go-to-market planning for launches and new products
  • Competitive landscape and opportunity mapping

Creative direction

  • Art direction for campaigns, launches, and key materials
  • Review of work from your team and outside vendors
  • Design system governance and brand consistency

In the room

  • Executive and board presentations
  • Pitch deck review for investors and clients
  • Brand training and team workshops

Stewardship

  • Regular brand health check-ins
  • My network of developers, copywriters, and photographers
  • Slack or email for quick questions

02 · Who it’s for

For challengers who need a creative lead, not a full-time one.

  1. 01

    Scaling companies

    You need executive-level creative leadership before you’re ready to hire it full-time.

  2. 02

    Teams with in-house designers

    Your team makes the work. They need direction, and someone to hold the bar.

  3. 03

    A critical growth moment

    A raise, an acquisition, or a major launch, when the brand has to carry the room.

  4. 04

    Leadership teams

    You want a trusted creative advisor on speed-dial.

  5. 05

    Past Meddle clients

    Keep the momentum going after a Brand Sprint or project. Explore Sprints

03 · Work I’ve led

The work behind the advice.

MFO Nonprofit Accounting

MFO had the reputation. Now they have the brand to match.

Armor Bands

An ostomy isn’t the end. It’s a beginning.

04 · How it starts

Four steps from first call to kickoff.

You see the scope, the timeline, and the price in writing before anything starts.

  1. Step 01 · 30 min

    Intro call

    Thirty minutes to see if we fit, and for me to learn what you need.

  2. Step 02 · 90 min

    Discovery Workshop

    A deep dive into your business, its challenges, and its goals.

  3. Step 03

    Formal proposal

    Detailed scope, timeline, and pricing.

  4. Step 04

    Contract & deposit

    The engagement is formalized, and the work begins.

Book an intro call

Fortune favors the daring.